Facebook seems to stick pretty well for its 750 million-and-counting users. “Becoming an app platform is a way to try and increase your sites’ stickiness as a destination,” says Marija Jaroslavskaja, senior analyst of broadband media at IHS’s Screen Digest. With more app support and more content sharing, Facebook, and social media in general, is increasingly becoming a multimedia entertainment platform-which seems to be the end goal for many of these sites. ![]() Playing games and streaming videos have become social activities. But compared to today’s Facebook, on which people share videos, play games, check in at locations, and make virtual purchases, the original Facebook’s entertainment offering seems bare-bones.Īccording to Facebook statistics, users install 20 million apps every day. ![]() There was a time, long ago, when writing on virtual walls, being “poked” by friends, and tagging pictures was entertainment enough to convert everyday internet surfers into Facebook users.
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